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PURPOSEFUL BRANDING AND MARKETING

“People don’t buy what you do, they buy why you do it.”Simon Sinek, Start with Why

Your brand is how someone feels and thinks about your organization, your product, your service – YOU. It begins with why you exist and unites your vision for the future, your deep, fundamental values, your cultural norms and your strategy.

Creating custom designed inquiries, research and facilitated engagements, we help clients uncover their purpose and connect it with their brand and communications. Our focus is on building meaningful brand platforms that engage customers, employees and stakeholders and generate measurable growth and results.

From a single message to a full brand identity, we work with our clients to build strong brands that people love.


STRATEGIC STORYTELLING

“Sometimes reality is too complex. Stories give it form.”
-- Jean Luc Godard, filmmaker

Communications, especially in technology, are by nature complex. People respond to a story, not a specification.

We help our clients design clear communications that are on point and accessible. We work with them to discover their unique voice, and to clarify and convey their true stories.

Building a solid communications platform is at the heart of any integrated marketing campaign and serves as the basis for media planning and mix, messaging and product/service positioning, and go-to-market programs.

We can produce all forms of communications with our clients and creative partners, including social media content, video and executive level speeches and keynotes. We are well versed in large scale events and presentations, video projects and communications campaigns.




LEADING THROUGH COMPLEXITY

“The rate of change is not going to slow down anytime soon.”— John P. Kotter, Leading Change

Leadership is about change. Everyday, leaders are asked to gracefully handle situations, relationships and technologies that are uncharted territory.

We work with our clients to build skills, confidence and resilience when working through transitions, complexity and complex systems. Whether it be organizational change, new market entry, customer and stakeholder relationships, or communications challenges, we coach and support our clients so that they may gain more capacity to handle ambiguity and to inspire their teams.

Through group/team and one-to-one engagements, we work directly with our clients to build their leadership capabilities including individual and team coaching, leadership assessments (360 and individual) and custom development plans.


BUILDING THRIVING ORGANIZATIONS

“Corporations are social organizations, the theater in which men and women realize or fail to realize purposeful and productive lives.”-- Lester Bangs, Critic

Organizations that thrive generate more than profits, they change the world around them. Thriving organizations are positive and trusting. They deeply engage employees, build customer relationships that are partnerships, and are transparent with consumers.

Building and leading a thriving organization requires purposeful design. When a leader designs an organization build on transparency, trust and involvement, it generates accountability throughout the team.

With over 20 years of organizational leadership, we work with our clients to design strong, results oriented organizations. Whether it be a building a new, startup team or leading a traditional organization, we can help to clarify purpose, understand strengths and gaps in the team, communicate throughout the organization and develop reinforcing processes and performance management systems.



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